Think twice before you make any SEO blunders.
Whether you’re new to the game or a seasoned veteran, these friendly notes of advice can help you make sure you always keep your SEO expert hat on.
A welcoming website
The most obvious of points is to make sure your website is bringing the right customers and the right industries to do business with you, and if your website is difficult to navigate, hard to read and simply doesn’t look great you’re potentially losing clients.
What to do
Draw up a to-do list and figure out what needs to be changed on your website. Does the theme need to be changed? Is the content readable and of a good quality? From the very code to the first sentence your customer sees, ensure it sells, sings and draws the customer to your site.
Keywords
Producing keywords you think will rank for your site and haven’t thus far is an indicator that this needs to be changed. Keywords with an especially broad, vague definition can draw little popularity to your site, as well as keywords that have incredibly high competition.
What to do
Keyword research is your best friend. Not only does it determine the competition your keyword will have but it also provides you with clever alternatives that may rank even better than the ones you’re currently using.
Meta Descriptions
This is what the customer will see when they search for your company or relevant keywords on search engines. If your meta descriptions and meta tags are not cohesive then it’ll confuse the reader and thus meaning a click to your site is lost.
What to do
Even little changes will make your website pages look pretty. Look at the examples of big websites like LinkedIn and Twitter to just prove how less means more and just using minimal text on meta tags will make your pages look just that more organised. The rule of thumb is to be concise and straight to the point.
Internal Links and Backlinks
You want to get as much link juice to your site as possible, but with minimal links to pages on your website or even to external sources you won’t be able to get that high authority you desire.
What to do
This is where you have to get social. Including internal links to other content on your site is a great first step to gaining some link juice back, but getting other websites to link to your work is the next stepping stone to authority. Every time you post content, you should search for the keywords your content is trying to target, that way you can contact writers with similar content to you, build contacts and share the content amongst each other.
It’s incredibly difficult to make your first go at SEO a success, and many websites are far from perfect, but the main thing to take away from SEO is trial and error. The more you test out the more you can take away and see what really will make your business grow.